Last updated: April 16, 2026

This Privacy Policy explains how Soaps.show collects, uses, discloses, stores, and otherwise processes personal data in connection with the Soaps.show website, mobile applications, and related services (collectively, the "Service"). This version is intended for users outside the Russian Federation. If you use the Russian-region version of the service, please refer to the Mylo.watch privacy policy instead.

Controller / data user details
Controller / data user: Mylo Labs Limited
Hong Kong company number: BR 80163175
Registered office: Flat A, 15/F, Goldfield Industrial Building, 144-150 Tai Lin Pai Road, Kwai Chung, New Territories, Hong Kong
Contact email: privacy@soaps.show
Support email: yuli.wang@soaps.show

1. Personal data we collect

We may collect the following categories of personal data:

a. Information you provide directly
This may include your email address, first and last name, display name, phone number, postal address, account details, support requests, feedback, marketing preferences, and any other information you choose to provide.

b. Content and media
If you use features that allow uploads or content creation, we may process photos, images, files, messages, and other content that you submit through the Service. If you grant permission on your device, the application may access your camera and photo library to enable those features. Media you choose to upload may be stored on your device, on our servers, and/or on the servers of our service providers, depending on the feature you use.

c. Technical and usage data
We may automatically collect information such as your IP address, device type, device identifiers, operating system, app version, browser type and version, language settings, pages or screens viewed, actions taken in the Service, dates and times of access, session duration, crash data, log data, and other diagnostic information.

d. Cookies, SDKs, and similar technologies
When you use our website or apps, we may use cookies, pixels, local storage, SDKs, and similar technologies to operate the Service, remember preferences, understand usage, improve performance, and, where applicable, measure campaigns.

e. Communications and preference data
We may keep records of your correspondence with us, your requests, and your notification, cookie, and marketing preferences.

2. How we collect personal data

We collect personal data:
• directly from you when you register, communicate with us, complete forms, request support, or use the Service;
• automatically when you use the Service, through app, website, server, and device-level technologies;
• from service providers, analytics providers, payment or infrastructure partners, or business partners, where permitted by law.

3. How we use personal data

We collect and use personal data only for lawful purposes and for purposes directly related to our functions and activities. These purposes may include:
• creating and managing your account;
• providing, operating, maintaining, and improving the Service;
• enabling features that depend on uploaded images or other content;
• providing customer support and responding to your requests;
• sending service-related communications such as updates, security alerts, and administrative notices;
• securing the Service, preventing fraud, abuse, or other unlawful activity, and protecting the rights, property, and safety of users, the Company, and third parties;
• monitoring performance, troubleshooting errors, and analyzing how the Service is used;
• complying with legal obligations and responding to lawful requests from regulators, courts, or law-enforcement authorities;
• establishing, exercising, or defending legal claims;
• sending direct marketing or promotional communications where permitted by law and, where required, after obtaining consent.

If you are in the EEA or the UK, our main lawful bases for processing may include:
• performance of a contract with you or steps taken at your request before entering into a contract;
• our legitimate interests, such as operating, securing, and improving the Service, provided those interests are not overridden by your rights and interests;
• your consent, where we ask for it;
• compliance with legal obligations;
• other lawful grounds available under applicable law.

4. Cookies and similar technologies

We use strictly necessary cookies and similar technologies to run the website and core service functions. Where required by applicable law, we ask for consent before using non-essential cookies or similar technologies, such as certain analytics or marketing tools.

You can usually control cookies through your browser settings, and some app permissions or tracking settings can be managed through your device settings. Disabling some technologies may affect the availability or functionality of parts of the Service.

5. Direct marketing

We may send you information about our services, updates, promotions, or other communications that may interest you, but only where we have an appropriate lawful basis.

If Hong Kong law applies, we will not use your personal data in direct marketing unless we have provided the notices required by the Personal Data (Privacy) Ordinance and obtained consent where required. You may opt out of direct marketing at any time, free of charge.

If EEA or UK law applies, you may object to direct marketing at any time, and if marketing is based on consent, you may withdraw that consent at any time.

6. Sharing of personal data

We may share personal data with:
• service providers and vendors that host data, provide cloud or technical infrastructure, process support requests, facilitate security, provide analytics, or otherwise help us operate the Service;
• affiliated entities or companies under common control where necessary for internal administration or service delivery and subject to appropriate confidentiality and security measures;
• advisers, auditors, insurers, and professional service providers where reasonably necessary for our operations;
• legal, regulatory, governmental, or law-enforcement authorities where disclosure is required by law or reasonably necessary to protect rights or safety;
• a buyer, investor, successor, or other relevant third party in connection with a merger, acquisition, financing, reorganization, or sale of assets;
• other users, if you intentionally make information public through public areas or community features of the Service;
• other persons or organizations where you direct us to do so or where you have given consent.

When third parties process personal data on our behalf, they are required to process it only under our instructions and to protect its confidentiality and security.

7. International transfers

Soaps.show is operated from Hong Kong and may use service providers in Hong Kong, the EEA, the UK, and other jurisdictions. As a result, personal data may be transferred to and processed in countries outside the country where you are located.

When we transfer personal data internationally, we take steps appropriate to the transfer and the applicable law. Depending on your location and the nature of the transfer, those steps may include:
• transferring data to a country that is recognized as providing an adequate level of protection;
• entering into standard contractual clauses or equivalent transfer agreements;
• using the UK International Data Transfer Addendum or other UK-approved transfer mechanisms where required;
• relying on your consent or another lawful derogation where permitted.

8. Data retention

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

In general:
• account data is kept while your account is active and for a reasonable period afterward to handle support, disputes, legal obligations, fraud prevention, and backup or recovery processes;
• technical logs and diagnostic data are generally kept for shorter periods, except where needed for security investigations, abuse prevention, or legal compliance;
• marketing data is kept until you unsubscribe, withdraw consent, object, or until we no longer have a lawful basis to keep it;
• uploaded content is kept for as long as needed to provide the relevant feature, unless you delete it earlier or the law requires longer retention.

When personal data is no longer needed, we delete, anonymize, or otherwise securely dispose of it, unless retention is required by law.

9. Security

We implement reasonable technical, organizational, and contractual measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized access, disclosure, or other unlawful processing.

No method of transmission over the Internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security, but we take reasonable steps to protect personal data in accordance with applicable law.

10. Your rights

Depending on your location and the applicable law, you may have rights that include:
• the right to be informed about how your personal data is used;
• the right to access personal data we hold about you;
• the right to request correction or rectification of inaccurate personal data;
• the right to request erasure of personal data in certain circumstances;
• the right to request restriction of processing in certain circumstances;
• the right to data portability in certain circumstances;
• the right to object to certain processing, including direct marketing;
• the right to withdraw consent where processing is based on consent;
• the right to request that we stop using your personal data for direct marketing;
• the right to lodge a complaint with a supervisory authority, regulator, or data protection authority.

If Hong Kong law applies, you may make a data access request and a data correction request, and you may require us to cease using your personal data for direct marketing.

If you are in the EEA or the UK, you may also lodge a complaint with the data protection authority or supervisory authority in the country where you live, work, or where you believe a violation occurred.

To exercise your rights, please contact us using the details in the "Contact us" section below. We may request information necessary to verify your identity before acting on your request.

11. Device permissions

If the application asks for access to your camera or photo library, you may grant or deny that permission through your device settings. Some features may not function properly without the required permission.

12. Children's privacy

The Service is not directed to children who cannot lawfully consent to the processing of their personal data under applicable law without a parent’s or guardian’s involvement. If you believe that a child has provided personal data to us without the consent required by law, please contact us. If we learn that we collected personal data from a child in violation of applicable law, we will take appropriate steps to delete that data.

13. Third-party services and links

The Service may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy notices of any third-party service you use.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version here and revise the "Last updated" date. Where required by law, we will also provide additional notice through the Service or by other appropriate means.

15. Contact us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Mylo Labs Limited
Flat A, 15/F, Goldfield Industrial Building, 144-150 Tai Lin Pai Road, Kwai Chung, New Territories, Hong Kong
privacy@soaps.show
yuli.wang@soaps.show